WildOak Candid Lemon Sugar Body Scrub 300g Kojic Acid Hyaluronic Acid Ceramides Collagen Peptides De Tan Brightens Dark Areas Smooths Strawberry Legs Arms Hydrates Exfoliates

WildOak Candid Lemon Sugar Body Scrub 300g Kojic Acid Hyaluronic Acid Ceramides Collagen Peptides De Tan Brightens Dark Areas Smooths Strawberry Legs Arms Hydrates Exfoliates

WildOak Candid Lemon Sugar Body Scrub is a luxurious skincare product that combines the power of kojic acid, hyaluronic acid, ceramides, and collagen peptides to effectively exfoliate, hydrate, and brighten the skin.

Key Features: - Contains lemon and sugar to gently exfoliate dead skin cells - Helps to lighten dark areas and even out skin tone - Hydrates and moisturizes the skin with hyaluronic acid and ceramides - Boosts collagen production for firmer, smoother skin - Suitable for all skin types

For whom: This body scrub is ideal for anyone looking to improve the overall appearance and texture of their skin. It is especially beneficial for those dealing with dark spots, dry skin, or rough patches on the body.

Pros: - Effective ingredients for exfoliation and brightening - Luxurious feel and scent - Helps to smooth out "strawberry legs" and arms - Easy to use and rinses off cleanly

Cons: - May be too abrasive for sensitive skin - Price point may be higher compared to other body scrubs on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in key ingredients like Kojic Acid, Hyaluronic Acid, and Collagen.	CosmeticsDesignAsia
Brand Strength	20	18	Established brand with positive customer reviews and loyalty programs.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs in the market.	Euromonitor
Competition	10	8	Facing competition from established brands offering similar benefits.	Forbes
Use-case Advantage	5	5	Addresses multiple skin concerns like dark spots, dryness, and roughness.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the growing Indian body scrub market.

Factor	Rating (out of 5)	Notes
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