Vedic Naturals Watermelon Body Scrub 450gm Tan Removal Removes Dead Skin Exfoliation 100 Organic

Vedic Naturals Watermelon Body Scrub 450gm Tan Removal Removes Dead Skin Exfoliation 100 Organic

Vedic Naturals Watermelon Body Scrub is a luxurious and effective skincare product designed to exfoliate and remove dead skin cells, leaving your skin soft, smooth, and rejuvenated. Made with 100% organic ingredients, this scrub is safe and gentle on all skin types.
Key Features: - Removes tan and dead skin cells - Exfoliates and smoothens skin - Made with 100% organic ingredients - Suitable for all skin types
For whom: This body scrub is perfect for anyone looking to improve the texture and appearance of their skin. It is especially beneficial for those with dry, dull, or rough skin in need of exfoliation and hydration.
Pros: - Effective tan removal and dead skin cell exfoliation - Gentle and safe for all skin types - Leaves skin soft, smooth, and rejuvenated - Made with natural and organic ingredients
Cons: - May be too harsh for sensitive skin types - Fragrance may not be appealing to some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Watermelon and tan removal align with current consumer preferences for natural and skin-brightening products.	Euromonitor
Brand Strength	20	18	Established brand with a focus on organic products.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic body scrubs in the market.	Retail Gazette
Competition	10	8	Facing moderate competition from other organic body scrub brands in the market.	Nielsen
Use-case Advantage	5	5	Addresses key consumer need for exfoliation and dead skin removal with organic ingredients.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to alignment with consumer trends and competitive pricing.

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