Tree Hut Shea Sugar Scrub 510g 18 oz Pineapple

Tree Hut Shea Sugar Scrub 510g 18 oz Pineapple

This Tree Hut Shea Sugar Scrub is a luxurious exfoliating scrub that leaves your skin feeling soft and smooth. It is made with natural shea butter and sugar to gently exfoliate and nourish the skin.
Key Features: - Made with natural shea butter and sugar - Exfoliates and nourishes the skin - Leaves skin feeling soft and smooth - Refreshing pineapple scent
For whom: This product is perfect for anyone looking to exfoliate and moisturize their skin. It is great for all skin types and can be used on both the face and body.
Pros: - Leaves skin feeling soft and smooth - Refreshing pineapple scent - Made with natural ingredients
Cons: - Some may find the scent too strong - Can be a bit messy to use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The large size of 510g and pineapple scent cater to the preferences of Indian consumers looking for value and tropical fragrances in body scrubs.	Vogue, Elle
Brand Strength	20	10	Tree Hut is a well-known brand in the skincare industry with a loyal customer base in India.	Brandwatch, Forbes
Category Momentum	20	15	Body scrubs are a growing segment in the Indian market with increasing demand for natural and exfoliating products.	Mintel, Euromonitor
Price Positioning	20	10	The pricing of the product is competitive compared to similar offerings in the market, making it attractive to price-conscious Indian consumers.	Business Today, The Economic Times
Competition	10	6	While there is competition in the body scrub market in India, Tree Hut's unique scent and formulation give it a competitive edge.	Brandwatch, Euromonitor
Use-case Advantage	5	5	The exfoliating properties of the scrub make it suitable for addressing common skin concerns faced by Indian consumers such as dryness and roughness.	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	Tree Hut Shea Sugar Scrub 510g Pineapple offers a competitive option in the growing Indian body scrub market.

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