Smoothing Sugar Scrub 200MLEach Pack of 2

Smoothing Sugar Scrub 200MLEach Pack of 2

- This smoothing sugar scrub is designed to exfoliate and smooth the skin, leaving it feeling soft and refreshed. - Made with natural ingredients like sugar and essential oils, this scrub is gentle on the skin while still providing effective exfoliation. - The refreshing scent will leave you feeling revitalized and ready to take on the day.
- Key features of this scrub include its ability to remove dead skin cells, unclog pores, and improve overall skin texture. - The sugar acts as a natural exfoliant, while the essential oils provide hydration and nourishment to the skin. - This scrub is also free of harsh chemicals and artificial fragrances, making it suitable for all skin types.
- This product is ideal for anyone looking to improve the texture and appearance of their skin. - It is especially beneficial for those with dry or rough skin, as the exfoliating properties will help to smooth and soften the skin. - Whether you have sensitive skin or are just looking for a gentle exfoliating scrub, this product is perfect for you.
- Pros: Gentle on the skin, natural ingredients, refreshing scent. - Cons: May not be suitable for those with very sensitive skin, may be too abrasive for some users.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The sugar scrub formulation and pack size align well with consumer preferences.	Vogue India
Brand Strength	20	18	Well-known brand with a strong presence in the beauty industry.	Brand Equity
Category Momentum	20	15	Body scrubs are gaining popularity in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	10	Facing moderate competition from both established and emerging brands in the body scrub segment.	Cosmetics Business
Use-case Advantage	5	3	Offers exfoliation and moisturization in one product, appealing to busy consumers.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	A well-positioned body scrub set with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
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