Oriflame Smooting Sugar Scrub

Oriflame Smooting Sugar Scrub

Oriflame Smoothing Sugar Scrub is a luxurious body scrub that exfoliates dead skin cells, leaving the skin feeling smooth and soft.

Key Features: - Contains sugar crystals to gently buff away rough skin - Enriched with moisturizing oils to nourish and hydrate the skin - Leaves a subtle, sweet scent on the skin

For whom: This scrub is perfect for those looking to indulge in a spa-like experience at home. It is suitable for all skin types, including sensitive skin.

Pros: - Leaves skin feeling incredibly soft and smooth - The sweet scent is pleasant and not overwhelming - Easy to use and rinse off

Cons: - May be too abrasive for very sensitive skin - The packaging could be sturdier

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The exfoliating properties of the sugar scrub cater well to the Indian consumers' preference for natural ingredients in skincare products.	Euromonitor
Brand Strength	20	18	Oriflame is a well-established brand in India known for its quality skincare products.	Brandwatch
Category Momentum	20	15	Body scrubs are gaining popularity in the Indian market due to increasing focus on skincare routines.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, making it accessible to a wider range of consumers.	Kantar
Competition	10	8	Facing moderate competition from both local and international brands offering similar sugar scrub products in the Indian market.	Nielsen
Use-case Advantage	5	5	The sugar scrub offers gentle exfoliation suitable for all skin types, addressing a common need in the Indian market.	GfK
Final Market Score	100	76/100 (3.80/5)	Oriflame Smoothing Sugar Scrub holds a strong position in the competitive Indian body scrub market.

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