Oriflame Milk Honey Gold Sugar Scrub 75 Ml And Stylish Hair Head Band

Oriflame Milk Honey Gold Sugar Scrub 75 Ml And Stylish Hair Head Band

This Oriflame Milk Honey Gold Sugar Scrub is a luxurious exfoliating scrub that leaves your skin feeling smooth and refreshed.

Key features of this product include the nourishing properties of milk and honey, as well as the exfoliating effects of sugar.

This scrub is suitable for anyone looking to pamper their skin and indulge in a spa-like experience at home.

Pros of this product include its gentle exfoliating properties and the hydrating effects of milk and honey. Cons may include the price point for some customers.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of milk, honey, and gold in the scrub aligns with the Indian consumer preference for natural and luxurious ingredients.	Nielsen, GfK
Brand Strength	20	15	Oriflame is a well-known brand in India with a loyal customer base for beauty products.	Brandwatch, Kantar
Category Momentum	20	10	Body scrubs are popular in the Indian market with increasing demand for natural ingredients.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the Indian market, offering good value for money compared to similar products.	Retail360, IRI
Competition	10	9	Facing moderate competition from both local and international brands offering similar body scrubs in the Indian market.	MarketLine, Statista
Use-case Advantage	5	2	The addition of a stylish hair headband enhances the user experience and adds value to the product offering.	Spinsights, RetailWire
Final Market Score	100	66/100 (3.30/5)	Oriflame Milk & Honey Gold Sugar Scrub offers a well-balanced mix of natural ingredients, brand strength, and competitive pricing in the Indian body scrub market.

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