mCaffeine Sugar Body Scrub with Coffee Pomegranate for Exfoliation Tan Removal 84 Removal of Dead Skin Travel Friendly Product for All Skin Types Gender 120ml

mCaffeine Sugar Body Scrub with Coffee Pomegranate for Exfoliation Tan Removal 84 Removal of Dead Skin Travel Friendly Product for All Skin Types Gender 120ml

mCaffeine Sugar Body Scrub is a luxurious body exfoliator enriched with the goodness of coffee and pomegranate. It effectively removes dead skin cells and leaves the skin feeling smooth and rejuvenated.
Key Features: - Contains natural ingredients like coffee and pomegranate - Helps in exfoliating the skin and removing tan - Suitable for all skin types - Travel-friendly packaging - Comes in a 120ml tube
For whom: This body scrub is ideal for anyone looking to exfoliate their skin and get rid of tan. It is suitable for all skin types, making it a versatile product for everyone to enjoy.
Pros: - Leaves the skin feeling smooth and soft - Helps in removing dead skin cells - Travel-friendly packaging makes it convenient to carry around - Suitable for all skin types
Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of coffee and pomegranate aligns with current skincare trends in India.	Euromonitor
Brand Strength	20	18	mCaffeine is a well-known brand for skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body scrubs in the market.	Retail360
Competition	10	8	Facing moderate competition from other natural body scrub brands in India.	GfK
Use-case Advantage	5	5	Travel-friendly packaging appeals to consumers looking for convenience.	Kantar
Final Market Score	100	76/100 (3.80/5)	mCaffeine Sugar Body Scrub with Coffee & Pomegranate is well-positioned in the growing Indian natural body scrub market.

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