mCaffeine Glow Boost Grapefruit Body Scrub Tan Removal AHA Lactic Glycolic Acid Niacinamide Vitamin C Rich Grapefruit for Glowing Soft Smooth Skin Remove Dry Dead Skin Fruity Grapferuit Aroma 175g

mCaffeine Glow Boost Grapefruit Body Scrub Tan Removal AHA Lactic Glycolic Acid Niacinamide Vitamin C Rich Grapefruit for Glowing Soft Smooth Skin Remove Dry Dead Skin Fruity Grapferuit Aroma 175g

This mCaffeine Glow Boost Grapefruit Body Scrub is specifically formulated to remove tan and reveal glowing, soft, and smooth skin. It contains a blend of AHA, Lactic Acid, Glycolic Acid, Niacinamide, and Vitamin C, which help in removing dry and dead skin cells, leaving your skin looking rejuvenated.

Key Features: - Formulated with natural ingredients like grapefruit extract - Helps in tan removal and skin brightening - Contains exfoliating acids for smoother skin texture - Fruity grapefruit aroma for a refreshing experience - Suitable for all skin types - Comes in a convenient 175g packaging

This body scrub is ideal for anyone looking to get rid of tan, improve skin texture, and achieve a radiant glow. Whether you have dry, oily, or combination skin, this product can help you achieve smoother, softer, and brighter skin.

Pros: - Effectively removes tan and dead skin cells - Leaves skin feeling soft and smooth - Has a refreshing grapefruit aroma - Contains beneficial ingredients like Niacinamide and Vitamin C Cons: - May not be suitable for sensitive skin types due to the exfoliating acids present in the formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in AHA, Lactic Acid, Glycolic Acid, Niacinamide, and Vitamin C, meeting consumer preferences for effective ingredients.	Euromonitor
Brand Strength	20	18	mCaffeine is a well-known brand for skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs in the market.	Retail360
Competition	10	8	Facing moderate competition from other premium body scrub brands offering similar benefits.	CosmeticsBusiness
Use-case Advantage	5	5	Addresses the need for tan removal and skin exfoliation, key concerns in the Indian market.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	mCaffeine Glow Boost Grapefruit Body Scrub is well-positioned in the Indian market due to its strong brand, effective ingredients, and competitive pricing.

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