mCaffeine Coffee Sugar Body Scrub with Pomegranate for Gentle Exfoliation Smoothening Reduces Dead Skin Tan Scars Fresh Pomegranate Aroma Ultra Fine Scrub for Men Women 250g

mCaffeine Coffee Sugar Body Scrub with Pomegranate for Gentle Exfoliation Smoothening Reduces Dead Skin Tan Scars Fresh Pomegranate Aroma Ultra Fine Scrub for Men Women 250g

mCaffeine Coffee Sugar Body Scrub with Pomegranate is a luxurious body scrub that helps in gentle exfoliation, smoothening, and reducing dead skin, tan, and scars. Infused with the fresh aroma of pomegranate, this ultra-fine scrub is suitable for both men and women.

Key Features: - Contains coffee and sugar for effective exfoliation - Enriched with pomegranate extract for a fresh aroma - Helps in reducing tan, scars, and dead skin - Suitable for all skin types - Comes in a convenient 250g pack

For whom: This body scrub is perfect for individuals looking for a gentle yet effective exfoliator to reveal smoother and brighter skin. It is suitable for all skin types and can be used by both men and women.

Pros: - Luxurious formula with coffee and sugar for effective exfoliation - Fresh pomegranate aroma for a spa-like experience - Helps in reducing tan, scars, and dead skin - Suitable for all skin types

Cons: - Some may find the scent too strong - May be a bit expensive compared to other body scrubs on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of coffee, sugar, and pomegranate for effective exfoliation.	Euromonitor
Brand Strength	20	18	mCaffeine is a well-known brand for skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs in the market.	GfK
Competition	10	8	Facing competition from established and emerging brands in the body scrub segment.	Nielsen
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	Kantar
Final Market Score	100	76/100 (3.80/5)	mCaffeine Coffee Sugar Body Scrub with Pomegranate is well-positioned in the growing Indian natural body scrub market.

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