mCaffeine Coconut Cookie Body Scrub for Exfoliation Tan Removal With Coffee Milk Apricot Shea Butter Reduce Skin Darkness Calming Aroma Glowing Skin for Men Women 175g

mCaffeine Coconut Cookie Body Scrub for Exfoliation Tan Removal With Coffee Milk Apricot Shea Butter Reduce Skin Darkness Calming Aroma Glowing Skin for Men Women 175g

mCaffeine Coconut Cookie Body Scrub is a luxurious exfoliating scrub that helps in tan removal and leaves your skin glowing. Formulated with coffee, milk, apricot, coconut, and shea butter, this scrub is soothing and nourishing for the skin.

Key Features: - Includes coffee and shea butter for deep exfoliation - Helps in reducing skin darkness and tan removal - Infused with a calming aroma of coconut and apricot - Suitable for both men and women - Leaves the skin soft, smooth, and glowing

For whom: This body scrub is ideal for anyone looking to exfoliate, remove tan, and achieve glowing skin. It is suitable for all skin types and can be used by both men and women.

Pros: - Effectively exfoliates the skin - Helps in reducing skin darkness and tan - Nourishing ingredients leave the skin soft and smooth - Suitable for all skin types

Cons: - The scent of coconut and apricot may not be for everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of ingredients catering to exfoliation and tan removal needs.	Vogue
Brand Strength	20	18	Established brand with loyal customer base and positive reviews.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium body scrubs in the market.	Forbes
Competition	10	10	Facing competition from established and emerging brands in the body scrub segment.	Business Today
Use-case Advantage	5	3	Addresses specific skin concerns like skin darkness and provides calming effect.	Elle
Final Market Score	100	86/100 (4.30/5)	Strong brand with unique features positioned well in growing market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—