LUX ROSE ALOEVERA GEL BODY SCRUB 300gm

LUX ROSE ALOEVERA GEL BODY SCRUB 300gm

About Product: LUX Rose Aloe Vera Gel Body Scrub is a luxurious exfoliating scrub that helps to gently remove dead skin cells, leaving your skin feeling soft and smooth. It is enriched with rose extract and aloe vera gel, known for their soothing and hydrating properties. Key Features: - Contains natural exfoliating particles that effectively remove dead skin cells - Infused with the delicate fragrance of rose - Formulated with aloe vera gel to nourish and hydrate the skin - Suitable for all skin types For whom: This body scrub is ideal for those looking to exfoliate and revitalize their skin, while also enjoying a relaxing and luxurious spa-like experience at home. Pros & Cons: Pros: - Leaves skin feeling soft and smooth - Soothing and hydrating properties of rose and aloe vera - Pleasant fragrance - Suitable for all skin types Cons: - May be too gentle for those seeking a more intense exfoliation - Scent may be too strong for individuals sensitive to fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera and rose ingredients align with current consumer preferences.	Euromonitor
Brand Strength	20	10	LUX brand well-known and trusted in India.	Brandwatch
Category Momentum	20	15	Growing demand for body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from both local and international brands.	Kantar
Use-case Advantage	5	5	Offers exfoliation and moisturization benefits in one product.	GFK
Final Market Score	100	66/100 (3.30/5)	LUX ROSE ALOEVERA GEL BODY SCRUB 300gm well-positioned in growing Indian body scrub market.

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