Kimirica Body Scrub for Tan Removal Soft Smooth Skin For Men and Women De Tan Bathing Scrub with Rice Powder Removes Dirt Dead Skin from Neck Knees Elbows Arms exfoliate cleanse moisturizes in one step 60gm

Kimirica Body Scrub for Tan Removal Soft Smooth Skin For Men and Women De Tan Bathing Scrub with Rice Powder Removes Dirt Dead Skin from Neck Knees Elbows Arms exfoliate cleanse moisturizes in one step 60gm

About Product: Kimirica Rice Powder De Tan Body Scrub is a gentle exfoliating scrub that helps to remove dead skin cells, dirt, and impurities from the skin. Formulated with rice powder, this scrub helps to brighten and even out the skin tone, leaving it soft, smooth, and radiant.

Key Features: - Exfoliates and removes dead skin cells - Cleanses the skin and unclogs pores - Helps to lighten and brighten the skin tone - Hydrates and moisturizes the skin - Leaves skin soft, smooth, and radiant

For whom: This body scrub is suitable for all skin types and can be used by both men and women. It is especially beneficial for those looking to exfoliate, cleanse, and moisturize their skin for a healthy glow.

Pros: - Gentle formula suitable for all skin types - Effective exfoliation for smooth skin - Brightens and evens out skin tone - Hydrating and moisturizing properties - Leaves skin soft, smooth, and radiant

Cons: - May not be suitable for very sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique combination of exfoliation, cleansing, and moisturizing suitable for Indian consumers.	Euromonitor
Brand Strength	20	18	Established brand with positive customer reviews and loyalty programs.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from both local and international brands offering similar body scrubs.	Forbes
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers like tan removal and skin softening.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with unique features positioned well in growing Indian body scrub market.

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