Fruiser Spa Shower Scrub Apricot 730 ml

Fruiser Spa Shower Scrub Apricot 730 ml

About Product: Fruiser Apricot Spa Shower Scrub is a luxurious body scrub that gently exfoliates and nourishes the skin. It is enriched with apricot extracts and vitamin E to leave your skin feeling soft, smooth, and deeply moisturized.

Key Features: - Gently exfoliates and removes dead skin cells - Enriched with apricot extracts and vitamin E - Leaves skin feeling soft, smooth, and deeply moisturized

For Whom: This shower scrub is suitable for all skin types and is perfect for anyone looking to rejuvenate their skin and indulge in a spa-like experience at home.

Pros: - Luxurious and indulgent spa experience - Leaves skin feeling soft and smooth - Gentle enough for daily use

Cons: - Some may find the scent too strong - May be too harsh for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers a unique combination of apricot and spa elements, meeting consumer demand for luxurious shower experiences.	Beauty Insider, Vogue India
Brand Strength	20	10	The brand has a loyal customer base and good reputation in the market.	Brand Equity, Retail Today
Category Momentum	20	15	Body scrubs are trending in the Indian market due to increased focus on self-care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering value for money to consumers.	Price Watch, Retail Gazette
Competition	10	6	Facing moderate competition from established brands and new entrants in the body scrub segment.	Market Watch, Business Standard
Use-case Advantage	5	5	The product's large size of 730ml provides long-lasting usage, appealing to consumers looking for value in their purchases.	Consumer Reports, India Retail News
Final Market Score	100	66/100 (3.30/5)	Fruiser Apricot Spa Shower Scrub 730ml offers a well-balanced mix of features and pricing, positioned to capitalize on the growing demand for premium body scrubs in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—