Everva Pumice Body Scrub Gel with added goodness of Aloe Vera and Raspberry 250 ml

Everva Pumice Body Scrub Gel with added goodness of Aloe Vera and Raspberry 250 ml

Key Features: - Contains natural pumice stone granules for gentle exfoliation - Infused with aloe vera and raspberry extracts for added hydration and nourishment - Leaves skin feeling smooth, soft, and refreshed - Suitable for all skin types

For whom: Ideal for those looking to gently exfoliate and rejuvenate their skin while keeping it moisturized and refreshed. Suitable for both men and women of all ages.

Pros: - Gentle on the skin - Leaves skin feeling soft and smooth - Hydrating and nourishing ingredients - Suitable for all skin types Cons: - Some may find the scent too strong - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with popular natural ingredients appeals to target audience.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for quality and innovation.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	8	Facing competition from both established and emerging brands in the body scrub segment.	Forbes
Use-case Advantage	5	5	Offers gentle exfoliation and hydration suitable for daily use.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural body scrub with strong brand and competitive pricing.

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