Elecsera Face Body Cleansing Gel Scrub 100 ml

Elecsera Face Body Cleansing Gel Scrub 100 ml

Elecsera 100ml Face and Body Cleansing Gel Scrub is a gentle yet effective exfoliating cleanser that helps remove dirt, oil, and dead skin cells from the face and body.

Key Features:
- Contains exfoliating particles to gently buff away dead skin cells
- Formulated with soothing ingredients to prevent irritation
- Suitable for all skin types
For whom:
This cleansing gel scrub is ideal for anyone looking to achieve smoother, softer, and more radiant skin on both their face and body.

Pros:
- Gentle enough for daily use
- Leaves skin feeling clean and refreshed
- Helps improve the texture and tone of the skin
Cons:
- Some users may find the exfoliating particles too abrasive
- Sensitive skin types may experience irritation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 100ml size and gel scrub formulation align well with consumer preferences for convenient and effective skincare products.	GfK, Nielsen
Brand Strength	20	10	Elecsera is a relatively new brand in the market with moderate brand recognition.	Brandwatch, Kantar
Category Momentum	20	15	Body scrubs are trending in the Indian market due to increasing focus on skincare routines.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering good value for money.	IRI, Retail360
Competition	10	6	Facing moderate competition from established brands offering a wide range of body scrubs with varying features and price points.	Euromonitor, Kantar
Use-case Advantage	5	5	The dual use for face and body cleansing provides versatility and convenience for consumers.	Spins, IRI
Final Market Score	100	66/100 (3.30/5)	Elecsera 100ml Face and Body Cleansing Gel Scrub offers a competitive option in the growing body scrub segment in India.

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