Dr Teal s Shea Sugar Body Scrub Black Elderberry with Essential Oils 538g

Dr Teal s Shea Sugar Body Scrub Black Elderberry with Essential Oils 538g

Dr Teal's Shea Sugar Body Scrub with Black Elderberry and Essential Oils is a luxurious exfoliating scrub that helps to rejuvenate and soften your skin. The combination of shea butter, sugar, black elderberry, and essential oils provides a nourishing and hydrating experience for your skin.

Key Features: - Made with shea butter and sugar for gentle exfoliation - Infused with black elderberry and essential oils for added nourishment - Leaves skin feeling soft, smooth, and rejuvenated - Free of parabens and phthalates

For whom: This body scrub is suitable for all skin types, especially those looking to exfoliate and hydrate their skin. It is perfect for anyone in need of a luxurious pampering experience.

Pros: - Nourishing and hydrating formula - Gentle exfoliation for smoother skin - Luxurious scent of black elderberry and essential oils - Free of harmful chemicals Cons: - Some may find the scent too strong - May be too rough for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of black elderberry and essential oils appeals to Indian consumers	India Retailing
Brand Strength	20	18	Dr Teal's established as a trusted brand in India	Brand Equity
Category Momentum	20	15	Body scrubs market growing rapidly in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail4Growth
Competition	10	0	Intense competition in the body scrubs segment in India	ET Retail
Use-case Advantage	5	3	Addresses skin hydration and exfoliation needs effectively	Vogue
Final Market Score	100	66/100 (3.30/5)	Dr Teal's Shea Sugar Body Scrub well-positioned in growing Indian body scrubs market.

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