Bath Body Works Eucalyptus Spearmint Sugar Body Scrub 368 g

Bath Body Works Eucalyptus Spearmint Sugar Body Scrub 368 g

About Product: This Bath & Body Works Eucalyptus Spearmint Sugar Body Scrub is a luxurious body scrub that exfoliates and nourishes the skin, leaving it feeling soft and smooth. The refreshing scent of eucalyptus and spearmint will invigorate your senses and help you relax after a long day. Key Features: - Contains sugar crystals to exfoliate and smooth the skin - Infused with eucalyptus and spearmint essential oils for a refreshing aroma - Nourishing ingredients leave the skin feeling hydrated and moisturized For whom: This body scrub is suitable for anyone looking to exfoliate and nourish their skin while enjoying a spa-like experience at home. The refreshing scent makes it a great choice for those who enjoy aromatherapy and want to unwind and relax. Pros: - Exfoliates and smooths the skin - Invigorating scent helps to relax and unwind - Nourishing ingredients leave the skin feeling soft and hydrated Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin - Packaging may be too bulky for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Eucalyptus Spearmint Sugar Body Scrub offers unique and desirable features for Indian consumers.	Vogue
Brand Strength	20	18	Bath & Body Works is a well-known and trusted brand in India.	Brand Equity
Category Momentum	20	15	Body scrubs are a popular and growing category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail Today
Competition	10	8	Facing moderate competition from both international and local brands offering similar body scrubs.	Business Standard
Use-case Advantage	5	5	Addresses the need for relaxation and rejuvenation, a key use-case in the Indian market.	India Retailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique features position this body scrub well in the competitive Indian market.

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