Purenso Select RH 40 Hydrogenated Castor Oil PEG 40 100g

Purenso Select RH 40 Hydrogenated Castor Oil PEG 40 100g

The Purenso Select RH 40 Hydrogenated Castor Oil PEG 40 is a versatile ingredient that is commonly used in skincare and haircare products. This product is a type of emulsifier and surfactant that helps to create stable formulations with a smooth and even texture.

Key Features: - Acts as an emulsifier to help blend oil and water-based ingredients - Provides a smooth and even texture to formulations - Helps to stabilize and thicken products - Can enhance the conditioning properties of skincare and haircare products

For whom: This product is ideal for formulators and manufacturers of skincare and haircare products looking to improve the texture and stability of their formulations. It can be used in a wide range of products, including creams, lotions, serums, and hair masks.

Pros: - Versatile ingredient for skincare and haircare formulations - Helps to create stable and smooth textures - Can enhance the conditioning properties of products - Easy to incorporate into formulations

Cons: - May not be suitable for all formulations, depending on the specific ingredients used - Requires proper handling and storage to maintain optimal performance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High PEG content aligns with consumer preference for moisturizing oils.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for natural body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	Retail360
Competition	10	6	Facing moderate competition from other natural body oil brands.	Business Today
Use-case Advantage	5	5	Versatile usage for skin and hair care needs.	Vogue
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in growing natural body oils segment.

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