Khadi Pure Coldpressed Tulsi Oil 30 ml

Khadi Pure Coldpressed Tulsi Oil 30 ml

Khadi Pure Coldpressed Tulsi Oil is a natural and pure essential oil extracted from the holy basil plant. It is known for its therapeutic benefits and calming properties.

Key Features: - Coldpressed to retain maximum nutrients and potency - 100% pure and natural - Multipurpose oil for skin, hair, and aromatherapy - Free from chemicals, additives, and synthetic fragrances

For whom: This Tulsi oil is suitable for all skin types and hair types. It is especially beneficial for those with sensitive skin or scalp issues. It can also be used by those looking for a natural remedy for stress relief and relaxation.

Pros: - Calming and soothing fragrance - Helps reduce inflammation and acne - Promotes hair growth and scalp health - Can be used for aromatherapy and massage

Cons: - Strong fragrance may not be liked by everyone - May cause irritation in some individuals with sensitive skin - Small size bottle may run out quickly for frequent users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tulsi oil is a popular ingredient in body oils for its skin benefits.	Euromonitor
Brand Strength	20	18	Khadi's strong brand presence and trust in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Highly competitive market with many established and emerging brands.	Gartner
Use-case Advantage	5	3	Offers unique aromatherapy benefits for relaxation and stress relief.	SpaIndia
Final Market Score	100	66/100 (3.30/5)	Khadi Pure Coldpressed Tulsi Oil is well-positioned in the growing Indian natural body oils segment.

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