Kerala Ayurveda Eladi Thailam 100 ml Pack of 3

Kerala Ayurveda Eladi Thailam 100 ml Pack of 3

Kerala Ayurveda Eladi Thailam is a traditional Ayurvedic oil that is used for various skin conditions like dryness, itching, and inflammation. It is made from a blend of natural ingredients including Ela (cardamom), Elaichi (green cardamom), and other herbs known for their soothing and healing properties.

Key Features: - Made from natural ingredients - Helps with dryness, itching, and inflammation - Nourishing and rejuvenating for the skin - Pack of 3 bottles, each containing 100 ml of oil

For whom: This product is suitable for individuals with skin issues like dryness, itching, and inflammation. It is also beneficial for those looking for a natural and Ayurvedic solution for their skincare concerns.

Pros: - Natural ingredients - Traditional Ayurvedic formula - Pack of 3 bottles for convenience - Nourishing and soothing for the skin

Cons: - May have a strong herbal smell - Results may vary for different individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited formulation for skin nourishment and Ayurvedic healing properties.	Ayurveda Today
Brand Strength	20	10	Established brand with loyal customer base in Ayurvedic products.	Brand Equity
Category Momentum	20	15	Growing demand for traditional body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic body oils in the market.	Retail Today
Competition	10	6	Facing moderate competition from other Ayurvedic body oil brands in the market.	Business Standard
Use-case Advantage	5	5	Addresses specific skin issues effectively with natural ingredients.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned Ayurvedic body oil with strong brand and market fit.

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