Keo Karpin Body oil sandal with Olive oil Neem and Haldi

Keo Karpin Body oil sandal with Olive oil Neem and Haldi

Keo Karpin Sandal with Olive Oil, Neem, and Haldi Body Oil is a nourishing body oil that is enriched with the goodness of sandalwood, olive oil, neem, and turmeric (haldi). It is designed to deeply moisturize and hydrate the skin, leaving it soft and supple.
Key features of this body oil include its natural ingredients that are known for their skin-nourishing properties. Sandalwood helps in improving skin texture, olive oil deeply moisturizes, neem has anti-bacterial properties, and turmeric helps in giving a healthy glow to the skin.
This body oil is suitable for all skin types and can be used by both men and women. It is especially beneficial for those with dry or rough skin, as it helps in replenishing moisture and restoring the skin's natural radiance.
Pros: - Nourishing and hydrating formula - Natural ingredients - Suitable for all skin types - Helps improve skin texture and tone Cons: - Some may find the scent of sandalwood overpowering - May feel slightly greasy for those with oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Blend of Olive Oil, Neem, and Haldi aligns with Indian consumer preferences for natural ingredients.	AC Nielsen
Brand Strength	20	18	Keo Karpin is a trusted brand with strong market presence.	Brand Equity
Category Momentum	20	15	Growing demand for natural body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	10	Facing strong competition from established and emerging brands in the body oil segment.	Euromonitor
Use-case Advantage	5	3	Offers multiple skin benefits suitable for Indian climate.	Vogue
Final Market Score	100	76/100 (3.80/5)	Keo Karpin Sandal with Olive Oil, Neem, and Haldi Body Oil is well-positioned in the Indian market with strong brand presence and competitive pricing.

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