Kama Ayurveda Shea Lotus Body Butter 200g

Kama Ayurveda Shea Lotus Body Butter 200g

About Product: Kama Ayurveda Shea Lotus Body Butter is a luxurious and nourishing body butter that helps to deeply moisturize and soften the skin. It is enriched with shea butter, lotus extracts, and natural oils that leave the skin feeling hydrated and smooth.

Key Features: - Contains shea butter, lotus extracts, and natural oils - Deeply moisturizes and hydrates the skin - Leaves the skin feeling soft and smooth - Suitable for all skin types

For whom: This body butter is suitable for individuals looking to nourish and hydrate their skin with a natural and Ayurvedic formula. It is ideal for those with dry or dull skin who are looking for a product that will leave their skin feeling soft and supple.

Pros: - Rich formula that deeply moisturizes the skin - Natural ingredients that are gentle on the skin - Leaves the skin feeling hydrated and smooth - Suitable for all skin types

Cons: - May be too heavy for those with oily skin - Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter and lotus extracts align well with Indian consumers' preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Kama Ayurveda is a trusted brand known for quality products.	Brand Equity
Category Momentum	20	15	Growing demand for natural body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body oils in the market.	Retail360
Competition	10	8	Facing competition from other established Ayurvedic body oil brands in India.	Business Today
Use-case Advantage	5	5	Offers deep moisturization suitable for Indian climate and skin types.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong product with good brand strength and market fit in the growing natural body oils segment in India.

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