KALAMRITH Nalpamaradi Coconut oil 200 ML Skin Care OIl De tanning and Skin Brigtening Oil

KALAMRITH Nalpamaradi Coconut oil 200 ML Skin Care OIl De tanning and Skin Brigtening Oil

Key Features: - Made with a unique blend of Nalpamaradi oil and coconut oil - Helps in de-tanning and brightening the skin - Suitable for all skin types - Can be used on face, body, and hair

For whom: - Ideal for anyone looking to reduce tan and improve skin complexion - Suitable for those with dry or dull skin - Can be used by both men and women

Pros: - Natural ingredients that are safe for the skin - Nourishes and hydrates the skin - Helps in reducing pigmentation and dark spots

Cons: - May not show immediate results and require consistent use - Sensitive skin types may need to patch test before use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation catering to skin brightening and de-tanning needs	Vogue
Brand Strength	20	10	Established brand reputation in the skincare industry	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products	Retail360
Competition	10	6	Facing moderate competition from other natural skincare oils	Cosmopolitan
Use-case Advantage	5	5	Addresses specific skin concerns effectively	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural skincare oil with competitive pricing and unique formulation.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—