Forest Essentials After Bath Oil Nargis After Shower on Wet Skin Keeps Skin Hydrated in just 2 Mins For Lightly Scented Soft Skin For Daily Use

Forest Essentials After Bath Oil Nargis After Shower on Wet Skin Keeps Skin Hydrated in just 2 Mins For Lightly Scented Soft Skin For Daily Use

About Product:

The Forest Essentials Nargis After Bath Oil is a luxurious skin softener that is perfect for daily use on wet skin. Infused with the delicate fragrance of Nargis flower, this oil not only hydrates the skin but also leaves it lightly scented. Key Features:

- Hydrating formula - Lightly scented with Nargis flower fragrance - Suitable for daily use on wet skin For whom:

This oil is ideal for anyone looking to keep their skin hydrated and soft while enjoying a subtle floral scent. It is suitable for all skin types and can be used daily as part of your skincare routine. Pros:

- Hydrates and softens the skin - Light and non-greasy formula - Delicate Nargis flower fragrance Cons:

- Some users may find the scent too mild - May not provide deep hydration for very dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The hydrating and lightly scented properties of the after-bath oil cater well to the Indian consumer preference for natural skincare products.	Vogue India
Brand Strength	20	18	Forest Essentials is a well-established brand known for premium quality Ayurvedic products in India.	Brand Equity
Category Momentum	20	15	Body oils are gaining popularity in Indian market due to increasing focus on skincare routines.	Mintel
Price Positioning	20	10	The price of the product is perceived as slightly higher compared to competitors, which may limit mass market penetration.	Business Standard
Competition	10	8	Facing competition from both international luxury brands and local Ayurvedic skincare brands in the body oils segment in India.	Vogue India
Use-case Advantage	5	5	The daily use on wet skin feature provides a convenient and effective skincare solution for busy Indian consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Forest Essentials Nargis After Bath Oil holds strong potential in the premium body oils segment in India.

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