Deve Herbes Pure Safflower Oil Carthamus tinctorius Cold Pressed Natural Undiluted For Diluting Essential Oils For Skin Massage Men Women 100ml

Deve Herbes Pure Safflower Oil Carthamus tinctorius Cold Pressed Natural Undiluted For Diluting Essential Oils For Skin Massage Men Women 100ml

Key Features: - Cold Pressed: Retains maximum benefits and nutrients - Pure: Undiluted and free from additives or chemicals - Versatile: Can be used for diluting essential oils or as a massage oil

For whom: - Suitable for both men and women - Ideal for those looking for a natural and chemical-free skincare product

Pros: - Rich in linoleic acid, great for skin hydration - Lightweight and easily absorbed - Can be used in aromatherapy or as a carrier oil

Cons: - May have a strong natural scent that some may not like - Packaging could be improved for easier dispensing of the oil

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable for diluting essential oils and skin massage	Brand website
Brand Strength	20	18	Established brand with positive consumer reviews	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural body oils in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products	BigBasket, Nykaa
Competition	10	8	Facing moderate competition from other safflower oil brands	Grofers
Use-case Advantage	5	5	Versatile usage for both men and women	Brand website
Final Market Score	100	76/100 (3.80/5)	Well-positioned safflower oil for diverse skin and aromatherapy needs in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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