Bioderma Atoderm Huile de douche Anti iritation Cleaning Oil 24hrs Hydration Face and Body Moisturizer Soothes Discomfort Dry to Very Dry Sensitive Skin 1 Ltr

Bioderma Atoderm Huile de douche Anti iritation Cleaning Oil 24hrs Hydration Face and Body Moisturizer Soothes Discomfort Dry to Very Dry Sensitive Skin 1 Ltr

Bioderma Atoderm Huile de Douche is a gentle cleansing oil designed to soothe and hydrate dry, sensitive skin. This 1-liter bottle provides long-lasting moisture for both the face and body.

Key Features:
- Anti-irritation formula helps calm and protect sensitive skin
- 24-hour hydration for lasting comfort
- Can be used on both the face and body
- Gentle cleansing oil that nourishes and softens the skin

For whom:
This product is ideal for those with dry to very dry, sensitive skin who are looking for a gentle yet effective way to cleanse and moisturize their skin.

Pros:
- Long-lasting hydration
- Helps soothe and protect irritated skin
- Can be used on both the face and body
- Gentle formula suitable for sensitive skin

Cons:
- Some may find the large bottle size less convenient for travel
- May not be suitable for those with very oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Highly suitable for dry to very dry, sensitive skin types in India.	GfK
Brand Strength	20	15	Bioderma is a well-known brand for skincare products in India.	Euromonitor
Category Momentum	20	10	Growing demand for premium body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body oils in India.	AC Nielsen
Competition	10	6	Facing competition from established and emerging body oil brands in India.	IRI
Use-case Advantage	5	5	Offers 24-hour hydration, a key need for Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong contender in the premium body oils segment in India.

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