Vaseline Total Moisture Cocoa Glow Body Lotion 100ml

Vaseline Total Moisture Cocoa Glow Body Lotion 100ml

Vaseline Total Moisture Cocoa Glow Body Lotion is a nourishing body lotion that deeply moisturizes the skin while leaving it with a natural, healthy glow.

Key features of this body lotion include its rich cocoa butter formula, which helps to replenish moisture and improve skin texture.

This body lotion is suitable for those with dry or dehydrated skin, as well as anyone looking to achieve smooth, glowing skin.

Pros of the Vaseline Total Moisture Cocoa Glow Body Lotion include its long-lasting hydration, pleasant cocoa scent, and fast-absorbing formula.

Cons of this body lotion may include the need to reapply throughout the day for continuous moisture and the potential for the scent to be overpowering for some individuals.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cocoa butter and glow formulation align well with current consumer preferences for natural ingredients and radiant skin	Nielsen
Brand Strength	20	18	Vaseline is a trusted brand with a strong presence in the Indian market	Euromonitor
Category Momentum	20	15	Body lotions in high demand due to increasing focus on skincare in India	Mintel
Price Positioning	20	10	Competitively priced for the 100ml segment, appealing to price-sensitive Indian consumers	GfK
Competition	10	8	Facing competition from other established brands offering similar cocoa butter-based lotions	IRI
Use-case Advantage	5	5	Compact size suitable for travel and on-the-go moisturization needs	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation alignment position Vaseline Cocoa Glow as a top choice in the Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—