Vaseline Intensive Care Non Greasy Body Lotion with Aloe Soothe for Dry Skin 600ml

Vaseline Intensive Care Non Greasy Body Lotion with Aloe Soothe for Dry Skin 600ml

This Vaseline Intensive Care Body Lotion is specially formulated with aloe soothe to provide deep hydration without leaving a greasy residue. It absorbs quickly into the skin to moisturize and soothe dry, flaky skin.

Key features of this product include its non-greasy formula, long-lasting hydration, and soothing properties of aloe vera. It is suitable for everyday use and can be applied all over the body to keep the skin soft and smooth.

This body lotion is perfect for those with dry skin in need of intense hydration. It is suitable for all skin types and can be used by both men and women. Whether you have dry elbows, knees, or heels, this lotion will provide relief and nourishment to your skin.

Pros: Long-lasting hydration, non-greasy formula, soothing properties of aloe vera, suitable for all skin types. Cons: Some users may find the scent too strong or artificial.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera soothe feature aligns well with Indian consumer preference for natural ingredients	Euromonitor
Brand Strength	20	18	Vaseline is a well-established and trusted brand in the Indian market	Brandwatch
Category Momentum	20	15	Body lotions in high demand due to increasing focus on skincare in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	10	Facing strong competition from other established body lotion brands in India	Kantar
Use-case Advantage	5	3	Suitable for dry skin, addressing a common concern in Indian climate	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Well-positioned body lotion with strong brand and feature fit in competitive Indian market

Factor	Rating (out of 5)	Notes
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