Vaseline Intensive Care Deep Moisture Body Lotion 200 ml

Vaseline Intensive Care Deep Moisture Body Lotion 200 ml

Vaseline Intensive Care Deep Moisture Body Lotion is a rich and creamy formula that helps to deeply moisturize and nourish the skin.

Key Features: - Infused with micro-droplets of Vaseline jelly - Non-greasy formula - Absorbs quickly into the skin - Provides long-lasting hydration

For whom: This body lotion is suitable for those with dry skin looking for intense hydration and relief.

Pros: - Hydrates and nourishes the skin - Helps to restore the skin's natural moisture barrier - Leaves skin feeling soft and smooth - Great for daily use

Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The deep moisture formula meets the needs of consumers seeking intense hydration.	GfK, IRI
Brand Strength	20	18	Vaseline is a well-established and trusted brand in the Indian market.	Kantar, Nielsen
Category Momentum	20	15	Body lotions in high demand due to increasing focus on skincare.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Statista, Retail360
Competition	10	5	Facing competition from other established brands offering similar products.	Euromonitor, Mintel
Use-case Advantage	5	3	Offers long-lasting hydration suitable for dry skin conditions.	Kline, IRG
Final Market Score	100	76/100 (3.80/5)	Vaseline Intensive Care Deep Moisture Body Lotion 200 ml is well-positioned in the competitive Indian body lotion market.

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