Vaseline Intensive Care Body Lotion Cocoa Glow 400ml Bottle

Vaseline Intensive Care Body Lotion Cocoa Glow 400ml Bottle

Vaseline Intensive Care Body Lotion Cocoa Glow is a rich and creamy moisturizer that helps nourish and hydrate the skin. It is formulated with cocoa butter and Vitamin E to help soften and smooth dry skin.

Key Features: - Rich cocoa butter formula - Contains Vitamin E for added nourishment - Helps moisturize and hydrate dry skin - Leaves skin soft and smooth - Non-greasy formula

For whom: This body lotion is suitable for anyone with dry skin looking for a nourishing and hydrating moisturizer. It is great for daily use to keep skin soft and smooth.

Pros: - Rich and creamy texture - Pleasant cocoa scent - Absorbs quickly into the skin - Helps improve skin's hydration levels - Leaves skin feeling moisturized all day

Cons: - Some may find the cocoa scent too strong - May not be suitable for those with sensitive skin - Bottle may be too large for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cocoa glow formulation aligns with current consumer preferences.	Euromonitor
Brand Strength	20	18	Vaseline is a trusted brand with strong market presence.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	8	Facing strong competition from other established brands in the segment.	Kantar
Use-case Advantage	5	5	Offers long-lasting moisturization suitable for Indian climate.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation, competitive pricing, facing tough competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—