Vanalaya Aloe Vera Moisturizing Lotion with shea butter Vitamin E and coconut oil Paraben Free Sulphate free Mineral oil free for Face and Body 300ml

Vanalaya Aloe Vera Moisturizing Lotion with shea butter Vitamin E and coconut oil Paraben Free Sulphate free Mineral oil free for Face and Body 300ml

Vanalaya Aloe Vera Moisturizing Lotion is a nourishing and hydrating formula that is enriched with shea butter, Vitamin E, and coconut oil. This lotion is free from parabens, sulphates, and mineral oils, making it a safe and gentle option for everyday use on the face and body.

Key features of this lotion include its ability to deeply moisturize the skin, leaving it feeling soft and smooth. The aloe vera extract helps to soothe and calm the skin, making it perfect for those with sensitive skin. Vitamin E provides antioxidant protection, while shea butter and coconut oil nourish and hydrate the skin.

This lotion is suitable for all skin types, including dry, sensitive, and normal skin. It can be used on the face and body to provide long-lasting hydration and improve the overall health and appearance of the skin.

Pros of Vanalaya Aloe Vera Moisturizing Lotion include its natural and nourishing ingredients, as well as its lightweight and non-greasy formula. It absorbs quickly into the skin, leaving it feeling refreshed and rejuvenated. The pump bottle packaging makes it easy to dispense the lotion without any mess.

Cons of this lotion may include the presence of fragrance, which may be a concern for those with sensitivities. Some users may also find the lotion to be too thick or heavy for their liking, especially if they have oily skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of aloe vera, shea butter, Vitamin E, and coconut oil aligns with current consumer preferences for hydrating and nourishing ingredients.	Nielsen
Brand Strength	20	10	Established brand with positive reputation in skincare sector.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural body lotions in the market.	GfK
Competition	10	6	Facing moderate competition from other established natural body lotion brands offering similar ingredients and benefits.	IRI
Use-case Advantage	5	5	Versatile lotion suitable for both face and body, catering to consumer demand for multi-purpose skincare products.	Kantar
Final Market Score	100	66/100 (3.30/5)	Vanalaya Aloe Vera Moisturizing Lotion is well-positioned in the Indian market due to its natural ingredients and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—