Vaadi Herbals Fairness Moisturiser With Mandarin Extract 350 Ml

Vaadi Herbals Fairness Moisturiser With Mandarin Extract 350 Ml

Vaadi Herbals Fairness Moisturiser is a skin brightening moisturiser enriched with Mandarin Extract. It helps even out skin tone and reduce the appearance of dark spots.

Key Features: - Contains Mandarin Extract which helps in skin brightening - Moisturises the skin and keeps it hydrated - Lightens dark spots and evens out skin tone - Suitable for all skin types

For whom: This fairness moisturiser is suitable for all skin types, especially for those looking to achieve a brighter and more even skin tone.

Pros: - Enriched with natural Mandarin Extract - Moisturises and hydrates the skin - Helps in reducing dark spots and pigmentation - Suitable for all skin types

Cons: - May not show results immediately - Some users may find the scent of Mandarin Extract overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mandarin extract aligns with the trend towards natural ingredients in skincare.	Nielsen
Brand Strength	20	18	Vaadi Herbals is a well-established brand known for herbal products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	0	Intense competition in the body lotion segment from both local and international brands.	IRI
Use-case Advantage	5	3	Offers both fairness and moisturizing benefits in a single product.	Kantar
Final Market Score	100	66/100 (3.30/5)	Vaadi Herbals Fairness Moisturiser With Mandarin Extract 350 Ml is well-positioned in the Indian body lotion market with its natural ingredients and competitive pricing.

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