THE LOVE CO 5 Glycolic 2 Lactic Acid Exfoliating Body Lotion With Jojoba Shea Butter Soothing Chamomile Cica Vitamin E For Brighter Skin Active Skincare 250ml

THE LOVE CO 5 Glycolic 2 Lactic Acid Exfoliating Body Lotion With Jojoba Shea Butter Soothing Chamomile Cica Vitamin E For Brighter Skin Active Skincare 250ml

About Product: THE LOVE CO 5 Glycolic 2 Lactic Acid Exfoliating Body Lotion is a powerful yet gentle exfoliating lotion designed to help brighten and smooth skin. Infused with jojoba, shea butter, chamomile, cica, and vitamin E, this lotion provides nourishment and hydration while exfoliating the skin.
Key Features: - Contains 5% glycolic acid and 2% lactic acid for effective exfoliation - Enriched with soothing and hydrating ingredients like jojoba, shea butter, chamomile, cica, and vitamin E - Helps improve skin texture, tone, and brightness - Suitable for all skin types
For whom: This exfoliating body lotion is ideal for those looking to improve the texture and brightness of their skin. It is suitable for all skin types, including sensitive skin, but it is recommended to do a patch test before using it on larger areas.
Pros: - Effective exfoliation with glycolic and lactic acids - Nourishing and soothing ingredients for hydrated and healthy skin - Helps improve skin texture and brightness
Cons: - May cause tingling or slight irritation for sensitive skin types - Should be used with sunscreen during the day, as exfoliating ingredients can increase sun sensitivity.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High concentration of glycolic and lactic acid aligns with current skincare trends	Elle, Allure
Brand Strength	20	10	Established brand with loyal customer base in skincare	Brand Equity, Vogue
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium exfoliating body lotions	Retail Today, Beauty Insider
Competition	10	6	Facing competition from established and emerging brands in the exfoliating body lotion segment	Harper's Bazaar, Grazia
Use-case Advantage	5	5	Offers multiple skin benefits in one product, appealing to busy consumers	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium exfoliating body lotion in a competitive market

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