Sotrue 10 AHA 1 BHA Body Lotion for Men Women Body lotion for dry skin Detans Smooths Rough Bumpy Skin 200ml

Sotrue 10 AHA 1 BHA Body Lotion for Men Women Body lotion for dry skin Detans Smooths Rough Bumpy Skin 200ml

About Product: Sotrue 10 AHA 1 BHA Body Lotion is a specially formulated body lotion designed to address dry skin, detan, and smooth rough and bumpy skin. With a unique blend of Alpha Hydroxy Acids (AHA) and Beta Hydroxy Acid (BHA), this lotion helps to exfoliate and hydrate the skin, revealing a smoother and brighter complexion.

Key Features: - Contains 10% AHA and 1% BHA for effective exfoliation - Helps to hydrate and moisturize dry skin - Detans and smooths rough and bumpy skin - Suitable for both men and women - Comes in a convenient 200ml bottle

For Whom: This body lotion is ideal for anyone struggling with dry skin, rough patches, or uneven skin tone. It is suitable for all skin types and can be used by both men and women looking to improve the texture and appearance of their skin.

Pros & Cons: Pros: - Effective exfoliation with AHA and BHA - Hydrating and moisturizing formula - Helps to detan and smooth rough skin - Suitable for all skin types - Convenient size for easy application Cons: - May cause sensitivity in some individuals, especially those with sensitive skin - Can be too strong for daily use on some skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains AHA and BHA suitable for dry and rough skin.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Nielsen
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Kantar
Competition	10	6	Facing moderate competition from other established brands.	Forrester
Use-case Advantage	5	5	Addresses detanning and bumpy skin issues effectively.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively priced body lotion with effective detanning and smoothing properties.

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