Softsens Naturally Soft Skin Body Lotion With Hydrating Milk Creme Oats Extract 48H Moisturization Parabens Sulfates SLS SLES Free 200mlx2 Pack of 2

Softsens Naturally Soft Skin Body Lotion With Hydrating Milk Creme Oats Extract 48H Moisturization Parabens Sulfates SLS SLES Free 200mlx2 Pack of 2

Softsens Naturally Soft Skin Body Lotion is a luxurious and nourishing lotion that is specially formulated to provide intense hydration and keep your skin soft and supple.

Key Features: - Enriched with hydrating milk creme and oats extract - Provides 48 hours of moisturization - Free from parabens, sulfates, SLS, and SLES - Comes in a convenient pack of 2, each bottle containing 200ml

For whom: This body lotion is suitable for all skin types and is perfect for those looking for a gentle and effective moisturizing solution.

Pros: - Leaves skin feeling soft and nourished - Absorbs quickly without leaving a greasy residue - Free from harmful chemicals

Cons: - Some may find the scent too strong - May not be moisturizing enough for extremely dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with hydrating milk creme and oats extract meets consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer reviews and loyalty.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, offering value for money in the mid-range segment.	Retail360
Competition	10	0	Intense competition in the body lotion market with multiple brands offering similar natural formulations.	GfK
Use-case Advantage	5	3	Long-lasting 48H moisturization appeals to consumers seeking all-day hydration.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural body lotion with competitive pricing and innovative ingredients.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—