Skingenie Skin Brightening Body Lotion With Kojic Acid Glutathione Alpha Arbutin

Skingenie Skin Brightening Body Lotion With Kojic Acid Glutathione Alpha Arbutin

Key Features: - Contains powerful ingredients like Kojic Acid, Glutathione, and Alpha Arbutin - Helps brighten and even out skin tone - Hydrates and nourishes the skin - Lightweight and non-greasy formula - Suitable for all skin types

For whom: - Individuals looking to lighten dark spots and hyperpigmentation - Those wanting to achieve a more radiant and even skin tone - People with dry skin in need of hydration

Pros: - Effective at brightening skin tone - Hydrating and nourishing - Lightweight and non-greasy - Suitable for all skin types

Cons: - Some may find the scent too strong - May take time to see visible results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular skin brightening ingredients like Kojic Acid and Glutathione.	Vogue
Brand Strength	20	18	Established brand with positive reputation in skincare sector.	Brandwatch
Category Momentum	20	15	Growing demand for skin brightening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar skin brightening lotions in the market.	RetailToday
Competition	10	8	Facing moderate competition from other skin brightening lotions with similar ingredients.	Cosmopolitan
Use-case Advantage	5	5	Offers long-lasting skin brightening effects for daily use.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned skin brightening lotion with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—