Santoor Perfumed Body Lotion For Extra Moisturising With Sandalwood Extracts Shea Butter Glycerin For Anti aging Even Skin Tone Non Greasy Lotion For Dry Skin 400ml

Santoor Perfumed Body Lotion For Extra Moisturising With Sandalwood Extracts Shea Butter Glycerin For Anti aging Even Skin Tone Non Greasy Lotion For Dry Skin 400ml

About Product: Santoor Perfumed Body Lotion is a luxurious moisturizing lotion enriched with sandalwood extracts, shea butter, and glycerin. It is specially formulated to provide extra nourishment and hydration to the skin, leaving it soft and smooth.

Key Features: - Contains sandalwood extracts known for their soothing properties - Shea butter helps in anti-aging and promotes healthy skin - Glycerin locks in moisture and keeps the skin hydrated - Non-greasy formula that gets absorbed quickly - Ideal for dry skin, it helps in maintaining an even skin tone

For whom: This body lotion is suitable for all skin types, but it is especially beneficial for those with dry skin. Whether you want to maintain a youthful look or just keep your skin well moisturized, this lotion is perfect for daily use.

Pros: - Rich in beneficial ingredients like sandalwood extracts and shea butter - Provides intense hydration without feeling greasy - Helps in improving skin texture and tone - Leaves a subtle, long-lasting fragrance on the skin

Cons: - Some users may find the fragrance too strong - May not be suitable for people with sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich ingredients like sandalwood extracts and shea butter align well with Indian consumers' preference for natural products.	Vogue India, Femina
Brand Strength	20	18	Santoor is a well-established brand with strong consumer trust in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for its premium quality compared to other similar products in the market.	The Economic Times, Business Today
Competition	10	9	Facing competition from other established brands offering similar premium body lotions in India.	Vogue India, Femina
Use-case Advantage	5	4	Addresses multiple skin concerns like dryness, aging, and uneven skin tone in a single product.	Elle India
Final Market Score	100	76/100 (3.80/5)	Santoor Perfumed Body Lotion offers a competitive blend of natural ingredients and effective skin benefits in the premium body lotion segment in India.

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