POND S Triple Vitamin Moisturising Lotion 300ml

POND S Triple Vitamin Moisturising Lotion 300ml

About Product:
POND'S Triple Vitamin Moisturising Lotion is a hydrating lotion that is formulated with vitamins B3, C, and E to nourish and moisturize the skin.

Key Features:
- Contains triple vitamins for healthy skin
- Lightweight and non-greasy formula
- Absorbs quickly into the skin
- Helps to restore skin's natural moisture balance

For whom:
This moisturising lotion is suitable for all skin types, especially for those looking to nourish and hydrate their skin.

Pros:
- Provides long-lasting hydration
- Improves skin texture and tone
- Contains vitamins that are beneficial for skin health

Cons:
- May not be suitable for extremely dry skin types
- Some users may find the fragrance to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Triple Vitamin formula aligns with consumer preferences for skincare.	Euromonitor
Brand Strength	20	18	POND'S is a well-established brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from other established body lotion brands.	Kantar
Use-case Advantage	5	5	Offers long-lasting moisturization suitable for Indian climate.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position POND'S lotion well in competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
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