Pilgrim Australian Vitamin C Body Serum Lotion for dry skin with Kakadu Plum Lime Pearl Fades dark spots evens skin tone for brightening detan For women men 150 ml

Pilgrim Australian Vitamin C Body Serum Lotion for dry skin with Kakadu Plum Lime Pearl Fades dark spots evens skin tone for brightening detan For women men 150 ml

About the Product: Pilgrim Australian Vitamin C Body Serum Lotion is specially formulated for dry skin, helping to hydrate and nourish while targeting dark spots and uneven skin tone. Made with Kakadu Plum and Lime Pearl, this serum lotion is designed to brighten and detan the skin.

Key Features: - Infused with Vitamin C for brightening effects - Contains Kakadu Plum and Lime Pearl for nourishment - Helps to fade dark spots and even out skin tone - Suitable for both women and men - Comes in a convenient 150 ml size

For Whom: This body serum lotion is ideal for individuals with dry skin looking to tackle dark spots and achieve a more even skin tone. It is suitable for both women and men looking to brighten and detan their skin.

Pros: - Formulated with Vitamin C for skin brightening - Contains natural ingredients like Kakadu Plum and Lime Pearl - Helps to fade dark spots and even out skin tone - Suitable for both women and men - Convenient size for easy application Cons: - May not be suitable for those with sensitive skin - Results may vary for different individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with Kakadu Plum & Lime Pearl for effective skin brightening	Vogue India
Brand Strength	20	18	Established brand with positive reputation in skincare	Brandwatch
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the premium segment in India	Retail360
Competition	10	0	Intense competition in the premium body lotion segment in India	Business Standard
Use-case Advantage	5	3	Addresses specific skin concerns like dark spots and uneven skin tone	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative formulation and competitive pricing position this lotion well in the premium body lotion segment in India

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