Parachute Advansed Soft Touch Body Lotion for Women Men All Skin types 250ml Pure Coconut Milk Honey 100 Natural 72h Moisturisation

Parachute Advansed Soft Touch Body Lotion for Women Men All Skin types 250ml Pure Coconut Milk Honey 100 Natural 72h Moisturisation

Parachute Advansed Soft Touch Body Lotion is a nourishing blend of pure coconut milk and honey that provides intense hydration for up to 72 hours.

Key Features: - Made with 100% natural ingredients - Suitable for all skin types - Provides long-lasting moisturization - Absorbs quickly without leaving a greasy residue - Dermatologist tested

For whom: This body lotion is perfect for both men and women looking for a luxurious and effective moisturizer for their skin.

Pros: - Lightweight formula - Delightful fragrance - Leaves skin feeling soft and smooth - Helps to improve skin's elasticity and texture - Affordable price point

Cons: - Some may find the scent too sweet - May not be moisturizing enough for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural ingredients and long-lasting moisturization.	Euromonitor
Brand Strength	20	10	Established brand with strong consumer trust.	Nielsen
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Kantar
Competition	10	6	Facing moderate competition from similar products in the market.	IRI
Use-case Advantage	5	5	Suitable for both men and women with all skin types.	GfK
Final Market Score	100	66/100 (3.30/5)	Parachute Advansed Soft Touch Body Lotion is well-positioned in the Indian market with its natural ingredients and competitive pricing.

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