Parachute Advansed Deep Nourish Body Lotion for Women Men Dry Skin 600ml Pure Coconut Milk 100 Natural 72h Moisturisation

Parachute Advansed Deep Nourish Body Lotion for Women Men Dry Skin 600ml Pure Coconut Milk 100 Natural 72h Moisturisation

Parachute Advansed Deep Nourish Body Lotion is a nourishing and hydrating lotion designed specifically for dry skin. It is enriched with pure coconut milk and offers 100% natural ingredients for deep nourishment.

Key Features: - Contains pure coconut milk for intense hydration - Provides 72-hour moisturization - Suitable for both men and women - Helps to restore skin's natural moisture balance

This body lotion is perfect for those with dry skin looking for a product that will deeply nourish and hydrate their skin. It is suitable for both men and women and is perfect for everyday use.

Pros: - Deeply nourishes and hydrates dry skin - Long-lasting moisturization - 100% natural ingredients - Suitable for both men and women

Cons: - May feel slightly greasy on some skin types - Strong coconut scent may not be preferable for everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size and natural ingredients align with market preferences.	IMRB
Brand Strength	20	15	Strong brand recognition and trust in India.	Brand Equity
Category Momentum	20	10	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quantity and quality offered.	Retail360
Competition	10	9	Facing strong competition from established and new brands.	Euromonitor
Use-case Advantage	5	2	Long-lasting moisturization suitable for dry skin types.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned body lotion with strong brand in a competitive market.

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