Palmer s Cocoa Butter Formula Firming Butter Body Lotion 315ml

Palmer s Cocoa Butter Formula Firming Butter Body Lotion 315ml

Palmer's Cocoa Butter Formula Firming Butter Body Lotion is a rich and creamy formula designed to tighten and tone skin while reducing the appearance of cellulite.

Key Features: - Enriched with cocoa butter, shea butter, collagen, elastin, and vitamin E - Helps improve skin elasticity and firmness - Hydrates and nourishes skin - Paraben-free

For whom: This body lotion is ideal for those looking to improve the overall firmness and texture of their skin, especially in areas prone to cellulite.

Pros: - Rich and creamy formula that absorbs quickly - Pleasant cocoa butter scent - Helps improve skin tone and texture - Affordable price point

Cons: - Some users may find the scent too strong - May not provide significant results for severe cellulite

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The firming and cocoa butter formula align well with consumer preferences for skin nourishment and firming properties.	Euromonitor
Brand Strength	20	15	Palmer's is a well-known brand with a positive reputation for quality products.	Brandwatch
Category Momentum	20	10	Body lotions are a popular and growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Faces moderate competition from both international and local brands offering similar firming body lotions.	AC Nielsen
Use-case Advantage	5	3	Offers additional benefits beyond basic moisturization, appealing to consumers looking for firming properties.	Kantar
Final Market Score	100	66/100 (3.30/5)	Palmer's Cocoa Butter Formula Firming Butter Body Lotion 315ml is well-positioned in the Indian body lotion market with its strong brand, relevant features, and competitive pricing.

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