OPAL MOISTURISING LOTION 1 LITRE

OPAL MOISTURISING LOTION 1 LITRE

The Opal moisturising lotion is a hydrating body lotion that helps to nourish and protect the skin, leaving it feeling soft and smooth.

Key features of this lotion include its large 1 litre size, making it perfect for those who use a lot of lotion regularly. It is also enriched with vitamins and antioxidants to help improve skin health.

This lotion is suitable for all skin types and can be used by both men and women. It is especially beneficial for those with dry or sensitive skin, as it provides long-lasting moisture without being greasy.

Pros: - Large size for value for money - Enriched with vitamins and antioxidants - Suitable for all skin types Cons: - Some may find the packaging bulky - May not absorb quickly for those with oily skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size appeals to value-conscious Indian consumers.	Retail360
Brand Strength	20	18	Strong brand reputation and loyalty in India.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in India.	Pricebaba
Competition	10	8	Facing strong competition from established and new brands.	ET Retail
Use-case Advantage	5	5	Long-lasting moisturization suitable for Indian climate.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian body lotion market with strong brand and value appeal.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Performance in Climate	0.0	—