NIVEA Aloe Protection Body Lotion 400 ml SPF 15 Aloe Vera Extracts Dep Moisture Serum Men and Women All Skin Type

NIVEA Aloe Protection Body Lotion 400 ml SPF 15 Aloe Vera Extracts Dep Moisture Serum Men and Women All Skin Type

About Product: NIVEA Aloe Protection Body Lotion is a hydrating and protective lotion that provides SPF 15 sun protection. Enriched with Aloe Vera extracts and Deep Moisture Serum, it helps to keep your skin moisturized and protected from the harmful effects of the sun.

Key Features: - Contains SPF 15 for sun protection - Enriched with Aloe Vera extracts for hydration - Deep Moisture Serum to nourish and moisturize the skin - Suitable for both men and women - Suitable for all skin types

For whom: This body lotion is suitable for both men and women who want to keep their skin hydrated and protected from the sun. It is suitable for all skin types, including sensitive skin.

Pros: - Provides sun protection with SPF 15 - Hydrates and nourishes the skin with Aloe Vera extracts - Lightweight and non-greasy formula - Suitable for all skin types

Cons: - Some users may prefer a higher SPF level for stronger sun protection - The fragrance may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 15 and Aloe Vera extracts align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from both local and international brands.	Business Today
Use-case Advantage	5	5	Suitable for both men and women with all skin types.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Well-positioned body lotion with strong brand and feature fit in competitive Indian market.

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