Moiz Cleansing Lotion For Face And Body Sulfate Free Paraben Free 400 ml

Moiz Cleansing Lotion For Face And Body Sulfate Free Paraben Free 400 ml

The Moiz Cleansing Lotion is a gentle and effective solution for cleansing the face and body without harsh sulfates or parabens. It comes in a convenient 400 ml size, perfect for daily use.

Key features of this cleansing lotion include its gentle formula that cleanses without stripping the skin of its natural oils, leaving it feeling soft and nourished. It is suitable for all skin types, including sensitive skin.

This cleansing lotion is ideal for anyone looking for a gentle and effective cleanser that is free from harsh chemicals. It is suitable for both men and women of all ages.

Pros: - Gentle formula suitable for all skin types - Free from sulfates and parabens - Leaves skin feeling soft and nourished Cons: - Some may prefer a stronger cleansing formula for deep cleaning purposes

Overall, the Moiz Cleansing Lotion is a great choice for those looking for a gentle and effective cleanser for both face and body. Its sulfate-free and paraben-free formula makes it a safe option for daily use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate and paraben-free formulation aligns with current consumer preferences.	Euromonitor
Brand Strength	20	15	Established brand with a reputation for quality and safety.	Brandwatch
Category Momentum	20	10	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	8	Facing moderate competition from both established and emerging brands offering similar sulfate-free body lotions.	Nielsen
Use-case Advantage	5	3	Versatile product suitable for both face and body, catering to convenience-seeking consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Moiz Cleansing Lotion offers a well-rounded package with competitive pricing and alignment with current skincare trends.

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