Modicare Essensual Hand and Body lotion with glycerine honey

Modicare Essensual Hand and Body lotion with glycerine honey

Key Features:
- Enriched with the goodness of glycerine and honey
- Moisturizes and nourishes the skin
- Leaves skin soft, smooth, and hydrated
- Suitable for all skin types
For whom:
Ideal for individuals looking for a moisturizing lotion that will keep their hands and body soft and smooth throughout the day.
Pros:
- Lightweight formula that absorbs quickly into the skin
- Pleasant fragrance
- Long-lasting hydration
Cons:
- May not be suitable for individuals with sensitive skin
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Glycerine and honey ingredients align with current consumer preferences	Euromonitor
Brand Strength	20	10	Modicare's strong brand reputation in India	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	6	Facing strong competition from established and new brands	Nielsen
Use-case Advantage	5	5	Effective for both hand and body moisturization needs	GFK
Final Market Score	100	66/100 (3.30/5)	Modicare Essensual Hand and Body lotion with glycerine honey is well-positioned in the Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—