Modicare Essensual Hand And Body Lotion with Allantoin and Vitamin E 200ml Pack of 2

Modicare Essensual Hand And Body Lotion with Allantoin and Vitamin E 200ml Pack of 2

This Modicare Essensual Hand and Body Lotion is formulated with Allantoin and Vitamin E aimed at providing nourishment and hydration to the skin, leaving it soft and smooth.

Key Features:
- Enriched with Allantoin and Vitamin E
- Provides nourishment and hydration to the skin
- Leaves the skin feeling soft and smooth
- Suitable for both hand and body

For whom:
Ideal for those looking to maintain soft, hydrated skin on their hands and body. Suitable for all skin types.

Pros:
- Nourishes and hydrates the skin
- Leaves skin feeling soft and smooth
- Can be used for both hands and body

Cons:
- Scent may be strong for some individuals
- May feel greasy on oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients like Allantoin and Vitamin E.	GfK, Nielsen
Brand Strength	20	18	Modicare is a well-known brand in the Indian market.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 2 200ml lotions.	Retail360, IRI
Competition	10	8	Facing competition from other established body lotion brands.	Statista, MarketLine
Use-case Advantage	5	5	Suitable for both hand and body, offering versatility.	Spins, Kline
Final Market Score	100	76/100 (3.80/5)	Modicare Essensual Hand And Body Lotion with Allantoin and Vitamin E 200ml Pack of 2 is a strong contender in the Indian body lotion market.

Factor	Rating (out of 5)	Notes
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