Mamaearth Rice Water Hydrating Body Lotion with Rice Water Niacinamide for Dewy Glass Skin 48 Hrs Moisturization Nourishes Skin 7in1 Total Care 100 Natural Butter Non Greasy Smooth Skin 400 ml

Mamaearth Rice Water Hydrating Body Lotion with Rice Water Niacinamide for Dewy Glass Skin 48 Hrs Moisturization Nourishes Skin 7in1 Total Care 100 Natural Butter Non Greasy Smooth Skin 400 ml

Mamaearth Rice Water Hydrating Body Lotion is a nourishing and hydrating body lotion that is enriched with the natural goodness of rice water and niacinamide. It provides 48 hours of moisturization to the skin while nourishing it and giving it a dewy, glass skin effect. The formula is 100% natural and contains no harmful chemicals, making it safe for all skin types.
Key Features: - Contains rice water and niacinamide for hydration and nourishment - Provides 48 hours of moisturization - Gives a dewy, glass skin effect - 100% natural formula - Non-greasy and absorbs quickly into the skin - Suitable for all skin types
For whom: This body lotion is suitable for all skin types, including sensitive skin. It is perfect for anyone looking for a hydrating body lotion that also provides nourishment and gives the skin a healthy glow.
Pros: - Long-lasting moisturization - Nourishes the skin - Gives a dewy, glass skin effect - Natural formula - Non-greasy - Suitable for all skin types
Cons: - May not be suitable for those with allergies to rice or niacinamide

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rice water and niacinamide are trending ingredients for skincare in India.	Vogue India
Brand Strength	20	18	Mamaearth is a well-known brand for natural skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing competition from other natural body lotion brands in the market.	Beauty Monitor
Use-case Advantage	5	5	Addresses multiple skin concerns in one product, appealing to busy consumers.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong product positioned well in the growing natural body lotion segment in India.

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