Lubriderm Daily Moisture Lotion for Normal To Dry Skin Fragrance Free 709ml

Lubriderm Daily Moisture Lotion for Normal To Dry Skin Fragrance Free 709ml

About Product: Lubriderm Daily Moisture Lotion is a hydrating body lotion specifically formulated for normal to dry skin. It is fragrance-free, making it suitable for those with sensitive skin. The 709ml size allows for long-lasting use. Key Features: - Provides daily moisture for normal to dry skin - Fragrance-free formula - Non-greasy and fast-absorbing - Dermatologist-developed For whom: This lotion is great for those with normal to dry skin who are looking for a daily moisturizer that is gentle and effective. The fragrance-free formula makes it suitable for those with sensitive skin or those who prefer unscented products. Pros: - Hydrates and nourishes skin - Fast-absorbing formula - Large size for extended use - Developed by dermatologists for quality assurance Cons: - May not be suitable for those with very dry skin who require a heavier moisturizer - Some users may prefer a scented lotion for a more luxurious experience

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Fragrance-free and suitable for normal to dry skin, meeting consumer preferences.	Euromonitor
Brand Strength	20	15	Lubriderm is a well-known brand with a reputation for quality products.	Brandwatch
Category Momentum	20	10	Body lotions in high demand due to increasing focus on skincare.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	6	Facing competition from both established and emerging brands in the body lotion segment.	Business Standard
Use-case Advantage	5	5	Large bottle size provides long-lasting moisturization for daily use.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Lubriderm Daily Moisture Lotion is well-positioned in the competitive Indian body lotion market.

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