Lubriderm Advanced Therapy Moisturizing Hand Body Lotion 473ml

Lubriderm Advanced Therapy Moisturizing Hand Body Lotion 473ml

Lubriderm Advanced Therapy Moisturizing Hand and Body Lotion is a dermatologist-developed formula that helps heal extra-dry skin.

Key Features: - Clinically proven to moisturize for 24 hours - Enriched with vitamins E and B5 plus skin-essential lipids - Non-greasy formula absorbs quickly

For whom: Ideal for those with extra dry skin and those looking for a long-lasting moisturizer.

Pros: - Provides long-lasting hydration - Helps heal dry, rough skin - Absorbs quickly without leaving a greasy residue

Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers advanced therapy moisturizing suitable for Indian climate.	GfK
Brand Strength	20	10	Lubriderm is a recognized brand in the skincare sector.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from both local and international brands.	Nielsen
Use-case Advantage	5	5	Addresses dry skin concerns prevalent in Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Lubriderm Advanced Therapy Lotion well-positioned in growing Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—